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Monday 16:30-17:00 |
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Simon Cox is at the helmÌýas the programme which explores the latest developments and issues in the world of IT returns for a fourth series. |
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Programme Details |
16 March 2009 |
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21st century shopping
Simon visits one of the UK's most hi-tech shopping centres to discover how technology could transform the shopping experience - from making it simpler to find a parking spaceÌýat the startÌýof your trip, to delivering all your purchases to you at the end.Ìý He's thenÌýjoined in studio by Martin Raymond to talk about how to ensure technology enhances the way we shop - and whether that might mean spending less, rather than more, time on the shop floor.
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Paid Blogging
Simon explores "sponsored conversation" - a marketing trend which sees companies paying bloggers to write about their products and services.ÌýRupert Goodwins, Click On's resident technology expert, and Phil Adams who works in digital marketing, discuss the its use as a marketing tool, the importance of transparency, reach and influence, and whether it's a trend we're likely to see more of.
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Pixelh8 at BletchleyÌýParkÌý- making music from old computers
Musician Matthew Applegate, also known as Pixelh8, makes his living reprogramming vintage computer systems and writing software to produce interesting sounds for the likes of Damon Albarn and Imogen Heap. For the past few months he's been working at the National Museum of Computing at Bletchley Park - home of WW2 codebreaking activities and birthplace of the modern computer - to create a new musical composition called "Obsolete?", which will be performed this weekend using the machines housed in the museum.Ìý Rupert Goodwins joins him to explore the history of computers through the noises they make.
For more information:
Digital Inclusion for the Elderly
Recent research from OFCOM suggests that the elderly are theÌýfastestÌýgrowing group of technology users.Ìý But an estimated 9 million people over the age of 55 Ìýdon't use computers orÌýthe internet.Ìý With an increasing number of services only available or much cheaper online, and far more of our communication taking place using computers, there are concerns that theÌýelderly areÌýbecoming increasingly excluded by technology. Ìý A trip to aÌýmobile bus offering computer trainingÌýto pensioners shows just how much enthusiasm for technology exists among older people, and as Age Concern launch a campaign to encourage older people to embrace online communication, the charity's LeonieÌýVlatchas talks toÌýSimon about the importance of digital inclusion.
For more information:
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