As a result of listening to Ya Take Ne I went to get tested and confirmed my HIV status.
From 2009 to 2014, 麻豆社 Media Action supported local radio stations across Nigeria to produce content and public information that aimed to control the spread of HIV and mitigate the impact of HIV and AIDS. The project included:
- Youth-focused radio magazine programmes Flava and Ya Take Ne (What鈥檚 happening?) broadcast in English and Hausa on a network of partner radio stations across Nigeria
- Production of short films and TV and radio public service announcements (PSAs) about HIV and AIDS
- Training for journalists, TV and radio producers and station managers, as well as film and music producers
- Delivery of annual media awards for radio and television stations
Engaging the creative industries
In the years 2009-2014, it was estimated that more than three million people in Nigeria were living with HIV. During that time 麻豆社 Media Action helped to tackle misconceptions about HIV and AIDS, encouraged people to seek testing and treatment, and challenged stigma surrounding people living with HIV and AIDS.
In addition to making radio magazine programmes and radio and TV PSAs, 麻豆社 Media Action worked with Nigeria鈥檚 booming Nollywood film industry, musicians and other creative producers. This included staging workshops for more than 50 producers, directors, singers and scriptwriters during which they learned more about the science behind HIV and AIDS as well as meeting people living with the virus.
For some the experience was life-changing.
鈥淥pening my mind to the fact that HIV is manageable and seeing healthy HIV-positive people is mind-blowing,鈥� said producer, writer and film director Elimihe Osezuah. 鈥淚 shook their hands and hugged them.鈥�
Singer J鈥檕die said she would 鈥渟ubtly weave in the urgency of [tackling HIV] into my work鈥�, by writing a song to 鈥渋nform and entertain people, nudging them towards a new mind-set鈥�. One writer pledged to include 鈥渟ubtle messages鈥� about HIV in every new movie while another writer asked 麻豆社 Media Action to help ensure the information about HIV in his scripts were accurate.
Four short films tackling issues relating to HIV and AIDS were created by Nollywood producers and directors as a result of the collaboration.
To encourage media managers to commission radio programmes about HIV and AIDS, 麻豆社 Media Action also ran 鈥渕aster classes鈥� with senior managers from partner radio stations. This bespoke training covered editorial guidelines, broadcast management and revenue generation.
Project information
| Project name | Enhancing Nigeria鈥檚 Response to HIV/AIDS (ENR) |
| Funder | UK government鈥檚 |
| Dates | 2009-2014 |
| Themes | Health |
| Outputs |
Radio magazine programmes Flava and Ya Take Ne, television and radio PSAs, four short films about HIV and AIDS, training for journalists, producers and station senior managers; training of film and music industry |
| Partners |
Our projects in Nigeria
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Challenging attitudes on disability: The return of Story Story
Our popular radio drama reflecting the lives of ordinary Nigerians is back on air across sub-Saharan Africa with a new focus 鈥� to transform attitudes around people with disabilities, with storylines, actors and writers that reflect their experiences. -
Inclusive Futures: media for a fairer world
As part of the Inclusive Futures consortium, we鈥檙e working through media to improve knowledge of the rights of people with disabilities, and challenging stigma, discrimination and negative social norms related to people with disabilities. -
Leave no one behind: Improving participation in the 2019 Nigerian Elections
We鈥檙e helping people in Nigeria become more involved in political processes and hold their leaders to account. With an emphasis on reaching young people, women, and people with disabilities, our content aims to ensure traditionally marginalised groups are heard. -
Helping improve child health through radio in Nigeria
Helping families and the wider community make informed decisions about childhood immunisation - with the aim of reducing preventable death and disability. -
Encouraging accountability in Nigeria
麻豆社 Media Action's radio dramas and discussion shows are encouraging political accountability in Nigeria. -
Tackling pneumonia and diarrhoea in Nigeria
A multiplatform media project - running between 2014 and 2016 - aiming to stop two of the biggest killers of children under five in Nigeria. -
Improving family health in northern Nigeria
Weekly radio show Ya Take Ne Arewa (What鈥檚 Happening up North) tackles health issues facing women, families and communities. -
Responding to HIV and AIDS in Nigeria
Between 2009 and 2014 麻豆社 Media Action provided accurate information about HIV and AIDS and tackled stigma through radio shows, short films and training for media professionals.
