麻豆社

Ethiopia

Our work in Ethiopia spans health, support for young people, and media development

  • Our office: Addis Ababa
  • Our areas of focus: unsafe and illegal migration, health, media development
  • Our donors and partners: UK , , , , (MDIF), (IMS), European Union (EU), Internews, David and Lucile Packard Foundation
  • On social media: 麻豆社 Media Action Ethiopia is on  and on . 

About our work

麻豆社 Media Action has been working in Ethiopia since 2001 to provide people with reliable, trusted information to help keep themselves and their families healthy, as well as building the capacity of local public-interest media and journalists. 

For instance, our BabyWASH project encouraged better hygiene practices by mothers and fathers of children under three to help reduce incidences of often-deadly childhood diarrhoea. And two popular radio shows - Jember and Biiftuu Jireenya 鈥 addressed better reproductive, maternal, neonatal and child health, together reaching 21 million people over three years.

We work on migration issues to show the realities of refugees' daily lives, to dispel rumours, inspire hope for the future and communicate the risks of unsafe and illegal migration. And Ethiopia is one of three countries in our Protecting Independent Media for Effective Development (PRIMED) project, in which 麻豆社 Media Action is leading a consortium of expert media for development organisations.

Ethiopia was also part of our multi-country response on the COVID-19 pandemic funded by Global Affairs Canada, reaching audiences with trusted and timely media content about how to protect themselves, when and how to seek treatment and to dispel myths and rumours, while supporting local media in their reporting on the crisis and working with the wider humanitarian and government sectors.

We also provide workshops to community radio and media practitioners to increase conflict sensitive and inclusive media coverage in Ethiopia. The project, funded by the EU in partnership with Internews, addresses digital media literacy of young people, focussing on mis/disinformation and fact checking through training and our podcast 鈥淟e鈥橝rada鈥. Arada (釆犪埆釈) is an Amharic word with many meanings, including 'cool', 'active', 'swag' and 'woke'! The podcast is designed to appeal to the types of 'cool鈥 and 'active' people who use the digital world to ensure audiences are more resilient to false and/or deliberately misleading information.

Watch how our teams are using radio to improve family health in rural parts of Ethiopia.

Latest news from Ethiopia

Our insight and impact

Use our research library

Past projects and resources

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