麻豆社

• Our office: Juba
• Our areas of focus: girls' education, sexual and reproductive health and rights, the rights of girls and women, non-violent conflict resolution, rural governance and participation, Gender Based Violence.
• Our donors and partners: , Norwegian Ministry of Foreign Affairs, UK , , DT Global/USAID, consortium (Mott McDonald, Leonard Cheshire, Montrose, Windle Trust International), GIZ, UNICEF, AMREF/AICS.

About our work

麻豆社 Media Action began working in South Sudan in the lead-up to its historic 2011 independence referendum, training journalists to provide impartial coverage and help audiences exercise their voting rights. Since then, our work has expanded to support one of the world鈥檚 youngest countries on its journey towards peace and sustainable development.

Our beloved national radio drama, Life in Lulu, is entering its 12th year on air! It began with a focus on maternal and child health, in a country with one of the highest maternal mortality rates in the world, and has focused on peaceful conflict resolution, tackling sexual and gender-based violence, and - now - engaging young people in public life, ahead of planned elections. Our research shows that the show is opening important discussions among listeners.

Our popular weekly multi-language radio show, Our School, produced as part of our work with , reaches almost 2.3 million loyal listeners with engaging content about the importance of girls鈥� education, including disability inclusion. Girls鈥� voices are at the heart of the programme, which helps parents and communities overcome the additional challenges girls face to achieving basic education. It has also improved the understanding of education issues for 96% of listeners.

Our magazine-style radio programme, Sout Bitanina (Our voices), focuses on tackling sexual and gender-based violence by featuring leaders from various sectors across South Sudan to discuss gender-related issues and women鈥檚 rights. Political, military, religious, traditional, civil society, and diplomatic leaders possess immense power to shape beliefs and to influence policy at national and local levels, through encouraging frank and open discussions. These voices influence public opinion, encourage communities to discuss these issues and raise awareness candidly and safely.

Our factual radio programme, Let鈥檚 Talk About Us, builds understanding about sexual and reproductive health and rights of women and girls, and tackle harmful norms and taboos. In a recent research survey, we found that 94% of respondents had made a change in their lives after listening to the programme. More recently this programme has tackled the signs, symptoms, and effects of psychological, neurological, and psychiatric disorders to foster greater awareness and understanding of how to access help.

All our shows are produced in partnership with local broadcasters, part of our commitment to strengthening South Sudan鈥檚 local media during ongoing conflict and instability. We work with radio stations nationwide, providing remote technical mentoring and in-person and online training on topics such as safeguarding and gender sensitivity in programming. We also partner with civil society organisations to deliver community outreach activities. Our current training and mentoring is focused on support to produce local radio shows which become essential discussion platforms on topics including rural development planning, rural financing, participation of women, social cohesion, peace and conflict mediation.

Our previous programmes have included the national multi-language magazine-style radio show, Our Tukul, which helped listeners improve their knowledge of maternal and child health, and Building Futures, a show that helped to address negative perceptions around vocational education and training programmes, and encouraged women to enrol, by sharing success stories.