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And it's a lyrical trap that fellow countymen Little Man Tate are also prone to falling into. Which is why this some comes as such a blessed relief, and why having this as their breakthrough hit might serve the band well. After all, it might look brilliantly cool to have spotted and pointed out the character flaws in everyone else, but it's a LOT braver to stand up and sing about your own life with the same lack of flinch.

So, for once, can I present to you a love song in which stars do not fall from the sky, in which the Earth remains unmoved, and in which deep feelings can be measured in sharing a cigarette and kissing with tongues for the very first time. Simple pleasures, but all the more vivid for it.

And in coming up with a straight-talking and tender song in a landscape of puffed-up metaphorical nonsense and shouty brutality, the Tate have actually achieved what the Ordinary Boys thought they had when they released the over-thought-out and awkward 'I Luv U' - a fresh approach to singing about love. And for that, it deserves to be heard by anyone with a heart.

Released: April 2nd

(Fraser McAlpine)