Main content

Sound Business Episodes

  1.

    Good Marketing

    Effective ways of becoming a better marketer

  2. Advertising and Promotion

    Even small businesses in a local market have to think about advertising

  3. Marketing Channels and Distribution

    Business distribution is more than just transporting goods from one area to another

  4. What is Marketing?

    Selling and marketing are not the same thing

  5. Product and Pricing

    How to price your products and how to make sure people want what you're offering

  6. The Image of your Business

    Your company image and why it's important

  7. Planning and Growing

    How to plan for growth in your company

  8. Looking to the Future

    Visualisation is important but how do you strike the balance with reality and need?

  9. Financing the Future

    Financial management for expansion

  10. Controlling Costs and Setting Prices

    Knowing what your costs are and managing the process

  11. Managing the Money

    Financial management for your business

  12. Serving the Customer

    Making sure your customers are happy is an important part of marketing

  13. Promoting the Business

    Looking at ways you can promote your business

  14. The Importance of Marketing

    Marketing for people who are already in business

  15. Keeping an Eye on the Money

    Managing the finances of your company includes keeping and using records

  16. Managing People

    Even when you have a solo enterprise, you have to manage people- You are one of them

  17. Advertising and Promotion

    Adverts are designed to promote your product or service and persuading people to buy it

  18. Finding your Market and Beating the Competition

    Part 4: Finding your unique selling point is essential for any business

  19. Finding the Money to Start

    Money is one of the most important aspects of your business

  20. What Kind of Business is it?

    Deciding what business to setup needn't be tricky

  21. Do You Really Want to Do It

    Finding the reason why you want to set up your own business is a powerful motivator