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SLICE: Politics and Personality Episodes Available now
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E is for Elections
Is psychographic targeting so bad? Could it be a way to re-engage people in politics?
C is for Campaigning
Can you change people's political opinions if you target their individual personality?
I is for Inclinations
Does your personality predict your likely political opinions?
L is for Likes
Can you accurately predict someone's personality from their Facebook likes?
S is for Selfhood
Big Data seems to know a lot about us. But what is personality and can you measure it?