麻豆社

This year marks the centenary of the birth of Roald Dahl - the first writer many children read for pleasure.

Studies suggest reading for pleasure is as important for a child's educational achievement as family income and background. So how can you persuade children that a good story is as fun as a good game?

On Call You & Yours we would like to find out how to inspire children to read. Tell us which books first got you excited about reading, and which ones you will be passing on to your children? Please email youandyours@bbc.co.uk

The programme also hears from well known children's authors, and the Children's Laureate, Chris Riddell, who tells us how he thinks children can be encouraged to read for fun.

Presented by Winifred Robinson
Produced by Natalie Donovan.