麻豆社

Financial Times journalist Tim Harford investigates the fast-emerging academic field of neuroeconomics, which works to understand why people make economic decisions.

It combines brain scan technology and other scientific techniques with traditional economics, and some enthusiasts claim that it has the potential to transform social policy, as well as making people rich. The programme explores the thinking and experiments of leading figures in the field to test the potential of their ideas, and considers where this new discipline might lead.