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Alma

With her neon-fluorescent hair and a weakness for leather jackets, Alma cuts a striking swathe through pop music.

Raised in Helsinki and Lapland, she’s established herself as a purveyor of razor-edged pop songs.

Earlier this year, she hit the Top 20 with Chasing Highs.

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Alma's journey to the Sound of 2018 Longlist

In Alma’s own words and pictures, a personal glimpse into her path to the 麻豆社 Music Sound of 2018 Longlist...

"This is me and my twin sister Anna when we were 2 years old, she’s been by my side from the very beginning."

"This is me when I chill! I’m in the Finnish countryside whenever I have time. It’s very therapeutic for me to spend time there especially in a sauna."

"Anna and I having a moment before going on stage. I couldn’t do all this without her."

"My best show ever so far, Flow Festival 2017 in Helsinki, Finland… home crowd! My friends and family were there… EVERYONE! This was an emotional day."

"This pic is from Tove Lo’s birthday party in LA recently. It was such a fun night! We went to see Charli XCX and Halsey at The Forum and then took a limo with all our friends to the party via a burger on the way. SO GOOD."