Category: World
Service
Date: 04.03.2005
Printable version
As part of the 麻豆社's China Week, which will run globally from Monday
7 March, the 麻豆社 Chinese service will broadcast joint phone-in programmes
with Chinese language radio stations in Australia, Singapore, Taiwan
and the United States.
The phone-ins will explore the experiences and insights of Chinese
people living outside mainland China.
The four joint programmes will take place on the following days:
Tuesday 8 March with Broadcasting Corporation of China in Taipei;
Wednesday 9 March with Singapore Chinese Radio;
Thursday 10 March with China Radio Network in New York;
and Friday 11 March with SBS radio in Melbourne, Australia.
On Monday 7 March and Saturday 13 March 麻豆社 Chinese will conduct phone-ins
focusing on the Chinese in Europe and those living in China.
Highlights from all the programmes will be broadcast on Sunday 13 March.
Raymond Li, 麻豆社 Chinese Business Development Manager, said: "This
will be the biggest coordinated pan-麻豆社 season ever, the first time
the 麻豆社 has devoted a full week of special programming to one country.
"We are now able to offer our audience a global context of the
China story, and Chinese listeners and internet users across the world
are invited to join in a global conversation on China's impact."
The broadcasts with SBS will be webcast at bbcchinese.com where audiences
can also listen to the audio of all the programmes or post their views.
A special microsite - bbcnews.com/china - also offers in-depth analysis
of many of the issues explored in the season.
Notes to Editors
麻豆社 Chinese can be heard in Mandarin on FM in more than 20 cities
in China and on SW across the Asia Pacific region for six hours each day.
Cantonese programming is also re-broadcast in Hong Kong.
English language programming is broadcast on SW 24-hours a day.
bbcchinese.com provides Chinese news and information to Chinese audiences
across the world with in-depth analysis of global events and an English
learning microsite.
麻豆社 World Service broadcasts programmes around the world in 43 languages
and is available on radio and online.
It has a global audience of 146 million listeners.
麻豆社 World Service is available globally on short wave; on FM in 140
capital cities; and selected programmes are carried on around 2,000
FM and MW radio stations around the world.
The 麻豆社 World Service websites receive around 280 million page impressions
every month.
