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Roger Mosey | 10:33 UK time, Friday, 29 January 2010

There were, generally speaking, two schools of thought about the .

The first is that it was one of the highlights of 2008 and some of the best sports coverage in recent memory. This was the clear finding of our audience research, and also of a lot of the emails, blog responses and letters we received - for which, many thanks.

The second view is that may have been the case but we were extravagant in the number of staff we sent and the amount of money we spent, and this fits into accusations of the Â鶹Éç not being careful enough in the spending of the licence fee.

Well, now we have a judgement.

The Â鶹Éç Trust invited the government's : Beijing, and from Â鶹Éç Sport - and The Proms, Glastonbury and Radio 1's Big Weekend from our colleagues in Audio and Music.

An NAO investigation is very thorough. It takes months not weeks, and they review all our budgets and documents; they interview key staff at considerable length; and we make all the required information available to them.

The report at the end of the process has now been published along with the Â鶹Éç Trust's comments and those from Â鶹Éç Management - and you can read it all here.

Now, I read in one paper last week that the NAO would condemn us for the numbers of staff sent to Beijing. Other speculation said a culture of profligacy would be identified. But this has turned out to be way off the mark, despite a wackily over-heated account in this morning's Daily Telegraph (interestingly, The Sun didn't think it was worth reporting at all).

In reality, there is not a single criticism of our staffing or of our overall expenditure, and after all those months of investigation there is nothing that suggests these major events don't deliver what our audiences expect and require.

Indeed the NAO confirm the Â鶹Éç "delivers coverage that is valued by millions of viewers and listeners, largely within the budgets set." They say that 80% of the UK population watched Beijing - around 47m people. There were 39m watching the Euros and 16.5m viewing the Proms on TV in addition to the daily live output on Radio 3.

Not everything will be everyone's cup of tea, but again the audience research is clear: these are some of the most-loved events on the Â鶹Éç, and they're what people expect us to do.

So unsurprisingly with events of this nature and complexity, there are some things we need to improve in the way we plan and monitor our activity - and this is the main focus of the NAO's report.

Crucially, they don't say we fail to deliver value for money. They do say we need to show that more clearly and their conclusion on value for money states: "the Â鶹Éç is not making the best use of information available to it to test and demonstrate the value for money of its coverage" - and we accept the view that some of our back-room processes could be made sharper.

The Â鶹Éç Trust says, for instance, that we should increase the rigour of the approvals process and the post-event reviews. But it's worth emphasising once more: there is no criticism of what we actually delivered at these events or the total amounts of money we spent.

We knew at every stage what our resources were.

The NAO's observation that budgets weren't brought together across the Â鶹Éç is true but a very narrow point without any negative consequences: for Beijing the main budgets were Sport and News, vigorously controlled by their respective directors, and there was detailed co-ordination between those two divisions in delivering the output. Again, there is no suggestion of any waste.

And the publication of this report includes unprecedentedly detailed figures about what we do spend on major events. We have been open with the NAO, and they have published, the fact - for instance - that we spent £250,000 on a studio in Vienna for Euro 2008.

The reason for that was simple: we believe in being at the heart of host cities, and our audiences have come to expect 'landmark' shots like the Eiffel Tower in World Cup 1998 and the Brandenburg Gate in 2006.

It was never an option to broadcast from the International Broadcast Centre some miles out of town, and the renting, construction and staffing of a city centre studio costs money - though so, actually, does a studio without a view.

But, just like the much-applauded shot of Beijing's Olympic Park from our broadcasting tower there, it's part of the reason people feel they're at the heart of the action and research says it adds to their enjoyment of these big international events.

For the Taxpayers' Alliance to say that this was a "whim" is bizarre, given it has been our policy for more than a decade and has been seen in action by most of the population.

So it's disappointing that some of the political response has been to say this shows we're "casual" with money. I don't think any of my former colleagues in Â鶹Éç Sport or anywhere else in the Â鶹Éç would think that.

Scrutiny has massively increased, belts have been tightened and people are being asked to deliver more for less.

That isn't always the most popular thing to ask of our teams, but we all understand the economic climate we're now in - and the absolutely correct view that the licence fee must deliver value.

We believe 100% that these major events do that, and we look forward to the challenge of proving it beyond any doubt in the coming years.

Comments

  • Comment number 1.

    I believe having a studio within the heart of the action, filled with presenters/pundits/etc who are actually there experiencing it is a very worth while effort as it allows these people who fill our screen to understand and gain an insight in to what is actually going on at the event - something that the viewer simply can not gain from watching the box in their own front room. This insight results in more informed and credible presentation of both facts and opinions - which surely is something we are all after from such a trustworthy source as the Â鶹Éç.

    If you want left wing opinions formed on a whim and based on nothing in particular then watch Channel 4.

  • Comment number 2.

    The usual criticism you'd expect - the Â鶹Éç expected to deliver everything and spend nothing.

    For me the Â鶹Éç is the Olympics and that is money well spent. Pretty much everything else the Â鶹Éç does could be covered elsewhere, including most of it's sporting portfolio, but the Olympics is an event on such a scale I really don't see how anyone else could cover it in the same way and bring it to as many people - all for free (well, as part of the licence fee!).

  • Comment number 3.

    The Â鶹Éçs coverage of major events has always (from my experience) been far superior to any other broadcaster that I've seen.

    here comes the but...
    During the Olympics it did seem a waste of money having numerous reporters for both radio and tv over in Beijing when you already all the experts and pundits there anyway.
    I certainly don't believe that they offered anything extra to anyones enjoyment of the games, nor do I think that they gave any kind of insight that wasn't already offered by the experts.

    In terms of quality of coverage, the Â鶹Éç deserves 10/10
    As for value for money though, I'd have to drop a mark or two for the reason I've stated.

  • Comment number 4.

    Can we safely assume, then, that the Â鶹Éç's World Cup studio this summer will be on location in one of the South African host cities and not in London as was for the Japan/Korea edition 8 years ago?

  • Comment number 5.

    does this mean the bbc is almost allowing others to compete on a level field?

    heaven forbid

  • Comment number 6.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 7.

    Sending over 400 staff on a jolly to Beijing and to Glastonbury does not constitute value for money.

  • Comment number 8.

    no its imperative 2mp

    how would we survive without seeing jake humphreys

  • Comment number 9.

    My concern with the way most tv and radio stations report on both news and sport is that a lot of the time, we do not always need to see the reporter at the scene in question.

    For example, a statement from the US Government concerning terrorism does not necessitate a Â鶹Éç News crew jetting out to Washington to do a quick piece with the White House in the background.

    I am happy for the commentators and the technical staff to be present at Sporting events, however, pundits can do their piece in a nice comfy studio in the UK. They do not need purpose built studios with a nice ‘relevant’ back drop. In my opinion there is far too much punditry on all sport programs. I want to see the action, I don’t need some ex-pro’s telling me what I just watched with my own eyes.

    On another note, I also found it incredible that the Â鶹Éç had a camera crew in Haiti BEFORE a lot of the rescue teams, who were stuck in the Dominican Republic waiting for flights. Priorities all wrong there methinks.

  • Comment number 10.

    The fact the Â鶹Éç had more people reporting the Olympics than the number of competitors in Team GB, tells you there's a problem.

    The coverage of all the events was indeed excellent, being that it was all provided by the Chinese host broadcaster. And when they're spending the millions of quid, you'd expect the rest of it to be excellent too.

    But what I really don't understand is why there need to be separate Â鶹Éç teams (reporter, editor, producer etc) for all the reporting of these big events. You get different teams for Radio 4 news, Radio 5 news, Â鶹Éç1, Â鶹Éç2, 1pm news, 10pm news. Surely it only needs to be reported once.

    All told, I cannot possibly believe that the number of people being sent out there was necessary, and I'm sure that the Â鶹Éç can still produce excellent coverage, but at a significantly lower price than it currently does.

  • Comment number 11.

    Hello all... Working backwards: chipshopshippers in #10, I've honestly never understood the claimed correlation between the size of the British team and the size of the broadcasting operation, which was routinely rolled out by our critics.

    The logic is that if the British team were 10 in number then we should send 9 staff or fewer; or if the team were 1000 then we'd be ok with 999 staff.

    The truth is that we have to cover athletes of all nationalities - Usain Bolt was the story of Beijing - and we have to do it across multiple platforms 24 hours a day. For instance "Games Today" went out in the early hours of the morning Beijing-time, so it needed a different crew to the one that was working at breakfast time.

    I'm afraid you need German for this link, but it's from Stern magazine - and it criticises the German broadcasters for their inefficiency compared with, yes, the Â鶹Éç who produced more output with fewer people:



    2MP in #6: they're really not "a jolly". It's a privilege to go to these events, certainly, but people work hard when they're there. And Freddawlanen in #3: we always review where our staffing worked and where it didn't, but one of the lessons from Beijing was that some of our commentators in particular were over-stretched if they were 'flying solo' on the interactive streams for the best part of a day. So Top Balcony Blue in #9: sometimes pundits are needed on location...

    Neil in #4: I gather from colleagues in Â鶹Éç Sport that the answer is "yes".

    Rushers82 in #1 and Brekkie in #2: many thanks.

  • Comment number 12.

    I do think lumping it in with music events is rather unfair on Â鶹Éç Sport really.

    400 people covering 30 sports over 2 weeks at the Olympics I can understand.

    400 people covering a few stages over one weekend at Glastonbury I can't.

  • Comment number 13.

    @Brekkie: You clearley have never worked at Glastonbury, or even been there by the sounds of things.

  • Comment number 14.

    For the sake of accuracy, there were 271 staff involved with Glastonbry - and 491 at the Beijing Olynpics.

    See page 22 of gthe report for details.

    What is also intersting is the number of hours coverage etc accross the various 'platforms'

    Roger, I saw on another Â鶹Éç blog a comment that the Â鶹Éç Trust has refused permission to use the Parliament Channel for Winter Olympic coverage during the parliamentary recess.

    Can you confirm this and let us know who took the decision.

  • Comment number 15.

    Magnificentpolarbear in #14: no, permission wasn't sought to use Â鶹Éç Parliament for Winter Olympic coverage. This isn't in my area now, but I understand this was partly because Parliament is sitting during some of the Winter Olympics - and it's a more difficult fit than during the Summer Olympics when all the UK's Parliaments and assemblies are in recess.

    As I think I've mentioned previously, for London 2012 we WILL seek regulatory approval to use the Â鶹Éç Parliament space as we did for Beijing.

  • Comment number 16.

    Roger, can you tell us why you believe that sending Vassos Alexander to the Australian Open for 5live was a good use of licence payers' money.

    For those who don't know, this is the guy who pops up on the breakfast show and reads the sports news, "Villa beat Blackburn last night .... on the back page of the Express it says Robinho is going to Santos ...." etc.

    He wasn't in Melbourne to commentate on any tennis matches himself, he wasn't even there to grab interviews for 5live with Andy Murray or any of the other players. He was only there to tell listeners what had happened in the world of sport yesterday evening and overnight, and what was on the back pages of the British newspapers. Yet rather than do it from a studio in Britain he was sitting in the stands of the Rod Laver Arena, to the sound of tennis balls being knocked back & forth in the background.

    Once in a while he would tell us what was on the main sports headline in The Melbourne Age, but in the era of the internet that's something that anybody with a web browser can find out, there's no need to go to Australia.

    I'm not saying for a second that he didn't do an excellent job of it, what I can't understand is why it was neccessary to fly him to Melbourne and back, and put him up in a hotel or apartment for a fortnight, all courtesy of the licence fee. Which part of this job could not be done just as well from a studio in Britain?

  • Comment number 17.

    Blueberrymuffin in #16: I asked my colleague Gordon Turnbull, who runs radio sport, to respond... He says:

    "We always send a team of four (3 commentators and a producer) to the Australian Open to provide commentary and reports on 5 live, 5 live Sports Extra, World Service, Radio 4, Radio 1, Radio 2 and Local Radio. Vassos's primary role was as part of that commentary and reporting team. He did commentary on a number of matches on Sports Extra throughout the two weeks including Hewitt v Baghdatis in the 2nd Rd, Henin v Wickmayer in Rd 4, as well as the Women's Final. He also did interviews with a variety of players, which included Nadal ahead of his match with Andy Murray.

    "We would normally replace Vassos with another sport presenter on the 5 live Breakfast show, but instead this time combined his regular Breakfast bulletin and paper review duties with his commentary and reporting schedule - ensuring maximum value. It was a great success and we will be doing the same with Vassos from the Winter Olympics in Vancouver, where he is one of two broadcasters reporting and commentating on the Games for all radio outlets, including 5 live."

  • Comment number 18.

    I've always thought the Â鶹Éç's coverage of the big events, particularly the Olympics, to be one of the finest things it does. The quality and extent of the output it far superior to anything I've seen at home or abroad. For all of NBC's money and thousands of staff, they faced the bizarre situation of not being able to watch coverage of, for instance, Usain Bolt's 100m, live on TV. Instead, they had to wait for the delayed highlights in primetime. Can you imagine that happening in the UK?!

    The comments about 400+ staff sent to Beijing really gets on my wick. I don't know anything about sports coverage or TV production - but I guess providing literal 24/7 coverage, of dozens of sports, at dozens of venues, over several weeks is an astonishingly complex operation. Besides, what really matters is how much money is spent - not how many people were used. Looking at the budgets published in the NAO report, the per-hour cost for great coverage of the biggest sporting spectacle on the planet must be tiny compared to virtually everything else on our screens.

  • Comment number 19.

    On a point of rigour, Mr Mosey, you state clearly that the NAO ratified that the Â鶹Éç operated within its agreed budgets. So operationally it was fine.

    Did the NAO also comment on whether the budgets were appropriate, appropriate for good times but too much for austere ones, or the like?

    I'm neutral on this, just interested to know whether that is part of the NAO's remit to comment or not.

  • Comment number 20.

    I am all for major landmarks at major events, the drabness of ITVs coverage which is always stuido based at a world cup confirms the Â鶹Éçs approach is best. However, one thing that does baffle me is the amount of reporters the Â鶹Éç has at a football match on a Saturday afternoon. There are 3 men in the studio watching the game for Final Score, then another reporter who they go to when there is an incident, and the commentator for Match of The Day. Add the radio coverage to this too and it does seem like overkill...surely at least one less person could be used?

  • Comment number 21.

    Anapplefellonmyhead in #18: we thank you.

    Rjaggar in #19: the NAO has the right, indeed duty, to comment on our financial management - though editorial matters are outside its remit.

    Andrew in #20: we have driven down numbers where we can. The problem often with football is that there's a peak demand when all outlets want a scoreflash and news of a big incident - so it can't all be done by one bloke at the ground.

  • Comment number 22.

    The Â鶹Éç have historically frequently saved money by having UK anchors. When satellite time was highly expensive this may have made sense. But it looks cheap and silly now. I recall when overseas athletics was routinely linked by Des Lynam in London for the Â鶹Éç, when ITV always did a better job by sending Jim Rosenthal to the stadium. The Â鶹Éç has moved on since then. A desperate need for cost cutting forced coverage of the 2007 Worlds into the London studio, but the effect was stultifying. Hopefully this won't be repeated.

  • Comment number 23.

    Roger, correct me if I'm wrong, but the 400 people taken to Beijing includes those who were producing coverage for BOB (Beijing Olympic Broadcaster)? From previous blogs, I remember you mentioning that the Â鶹Éç was responsible for producing the World Feed from certain venues (Rowing/Canoe & Kayak Flatwater) and as such these people are included in the "400" number.

    Maybe giving this detail will explain why a large number of people were taken to Beijing.

  • Comment number 24.

    What are the coverage plans for the Commonwealth Games in Delhi?

  • Comment number 25.

    Jordan D - as a general point, all the numbers for major events have variables about whether we were host broadcasters or not and whether some staff were seconded to a (separate) host broadcasting operation. The Beijing number is people actually working for the Â鶹Éç but that includes local hires such as translators or drivers who were necessary in China.

    MrKnoxSir - I understand from colleagues in Â鶹Éç Sport that the rights position is not yet finally resolved. Obviously, our major events team is currently preoccupied with Vancouver...

  • Comment number 26.

    Ridiculous so called journalists making a fuss again as the Â鶹Éç send 74 people to cover the Winter Olympics, complaining it's more than the 52 athletes.

    What nonsense - unlike the British team the Â鶹Éç are involved in every event, and I think a team of 74 and the reports £250,000 spent on travel and accommodation for them is a very modest amount for the excellent coverage so far - and the more details the story gives about how you are covering the event (just two film crews, two roving reporters), the more any rational person not trying to spin a story can see it's excellent value for money.

  • Comment number 27.

    I think the Â鶹Éç offers amazing value for money. I read the posted link the the German magazine and find it strange that the Â鶹Éç still comes in for incredible criticism despite producing, in Beijing, more than three times the amount of coverage with around 200 less staff than its German license fee funded equivalents. It seems to me that we are blessed with an brilliant public broadcaster that we seem to love criticising!

  • Comment number 28.

    Personally I love the Â鶹Éç's coverage and think it represents excellent value for money. I watched some of the coverage of these Winter Olympics on Eurosport the other day and it was attrocious. It actually took away a bit of the enjoyment for me. I've never had that with teh Â鶹Éç coverage so well done and keep up the excellent work.

  • Comment number 29.

    Roger,
    The problem as I see it is that Â鶹Éç Sports (and perhaps you) are coming in for flak because of the overall Â鶹Éç situation in the present economic climate. E.g. your friends over in the Â鶹Éç news department seem to still enjoy making some MP squirm about expenses and they seem to forget that it is also tax-payers money that pays for the Â鶹Éç on-screen "talent". If I'm supposed to get upset that Shaun Woodward MP, Secretary for NI claimed £43 pounds, then how boiling mad should I be when I see what the DG Mark Thompson earns and his expenses and shouldn't I absolutely combust instantaneously when I find out that a auto-cue operative (aka newsreader) earns £92k a year, £28k MORE than an MP?

    Newspapers only survive if people buy them. So, their number 1...2 and 3 objective is to sell them. They will write/print anything that will sell. Since the Â鶹Éç is not in that position, perhaps you shouldn't co-operate with them so closely. You should stop reporting what's on the front pages pf the newspapers and you should stop inviting newspaper journalists to your news programmes because the Â鶹Éç is not operating at their level? No, don't worry, I won't hold my breath because it won't happen. At least, try not to become the broadcast version of the tabloids?

    The fact of the matter is that in the present economic climate, the Â鶹Éç needs to be extremely careful about its expenditure generally.

  • Comment number 30.

    Must say though reports the Â鶹Éç spend £400 a week to drive two MOTD pundits from Liverpool to London is ridiculous - if they want to work on MOTD, it's up to them to travel to work, not us to pay for it. It's one thing paying for London based pundits to travel to grounds to cover live matches, but completely unacceptable for viewers to pay for well paid pundits to travel from home to work - especially when that home is a couple of hundred miles away!

  • Comment number 31.

    NonEnglish in #29: I don't think we should censor or tone down the liveliness of the press. It's part of a free society. But I do absolutely agree with you that the Â鶹Éç needs to be a place where we give prominence to analysis and thought as well as the more pressured daily agenda, and in programmes like Today and Newsnight and in our built news and current affairs output I'd argue we do that. So too with specialist editors like Stephanie Flanders and John Simpson when they appear on the major bulletins or contribute to this website.

    On your point about pay and expenses: again, we accept we need to keep tightening our belts. We have annual efficiency targets so departments are becoming leaner, and we've announced freezes and overall reductions in executive pay as well as spending less on top talent. But what is also true is that we're in a number of markets - for sports rights, for entertainment stars and the like. People work for us at a significant discount to the market, but that ultimately has limits - just as we have to pay a going rate for the major sports contracts.

    As it happens, I think our audiences understand this. They want first-class output from the Â鶹Éç and they accept that we should invest in the big moments whether it's the Olympics or Strictly Come Dancing. But they equally have a right to expect that we scrutinise and reduce costs wherever we can, and we'll continue to do that.

  • Comment number 32.

    Roger,
    There is a stretch of road somewhere in Holland, I think, where there are no road markings, no traffic lights or signs and no speed cameras. And yet, when drivers approach this stretch, they end up driving very carefully. That's how free speech should be treated. Yes, the media can criticise anyone or any place. But the media should behave responsibly and ask meaningful and thoughtful questions. Not this scatter-gun approach which is extremely damaging. That has been the case with the British media for a very long time.
    It's unfortunate that you mention 2 of my most hated Â鶹Éç programmes: Today and Newsnight. All I need to say is that it was on Today where Andrew Gilligan got himself and the some senior Â鶹Éç people into trouble. And as for Newsnight, when you ask the same question 14 times, not because there was an important point to make, but rather because the next item has been delayed, that tells you everything. And this admission comes AFTER you've won an award for asking the same question 14 times. Is there anything more fraudulent than that?
    I accept that up to a point, some people work for the Â鶹Éç at a significant discount to the market. But the problem is at the top end. Your top-earning people like J. Paxman, the Dimblebys, J. Humphrys et. al have established a name for themselves. E.g. if you let go of J. Paxman, he can go off and earn a lot more at other broadcasters as well money from his books and good luck to him too. For his package, you can hire/train 2 or 3 others to present Newsnight and University Challenge. It is not a demanding job and sure it won't be an easy start. But that's where J.Paxman started. J. Paxman should be grateful to the Â鶹Éç for giving him the profile that he has. But the time has come (and gone!) to say, "Good Bye". Who knows, I might even watch Newsnight again!

    Yes, of course audiences are glad that they get commercial-free excellent sports events for the licence fee and the Â鶹Éç has to compete for them. But that's money well spent.

  • Comment number 33.

    The money spent on sport is much better value for money than the duplication we see in Â鶹Éç News and money spent on things like EastEnders, which according to reports today costs £1m a week.

  • Comment number 34.

    Roger just to pick up on the Commonwealth Games point #24.

    Are the Â鶹Éç wanting to broadcast the games, its rather strnage that no agreement is in place with the event only 8 months away?

  • Comment number 35.

    David in #34: sometimes rights agreements go very close to the wire, unfortunately. Now a matter for my colleagues in Â鶹Éç Sport, of course, but it happened quite a lot when I was there too.

  • Comment number 36.

    Thanks for the swift reply Roger. Hopefully once the Winter Olympics are out of the way the apprioprate people will be giving the matter higher priority.

    I just hope the security fears over sport in India have eased by then.

    Looking at the dates the start will clash with the Ryder cup which is a shame and the likes of John Inverdale, Mark Pougatch and Hazel Irvine might have to miss the opening weekend if the rights are agreed.

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