麻豆社

Last fortnight, we re-launched the website for 麻豆社 Ukrainian. Multimedia producer Olexander Hryb writes about some of the changes, and hopes for the future:

We were waiting for this moment for years, and now we have our new website!

Suddenly, 麻豆社Ukrainian.com has turned from a marginal appendix to radio into a multimedia site with original video output, proper interactive forums, blogs and lots of other functions we could only hope for in the past.

And we got a new name too: 麻豆社Ukrainian.com is called 麻豆社 袦褨泄 褋胁褨褌 (My World)

It should reflect not only its new lease of life, not necessarily dependant on radio, but also our drive to reach new audience.

We would like 麻豆社 M褨泄 小胁褨褌 to be on every desktop of our already devoted users; however we also explore how to reach to a younger audience in Ukraine as well.

Until now, our website was popular mostly among Ukrainians working abroad who did not have necessarily access to the mass media at home. We were their link to Ukraine.

What we need now is to become a link for Ukrainians to the global news world.

We can offer our content on different platforms, including mobile, at the time when mobile phone penetration in Ukraine is increasing and broadband is growing fast as well.

Now we have a website with functionality that for the first time allows reversed syndication with partners in Ukraine. While 麻豆社 World Service is generally renowned for providing global perspective of international affairs, the reversed syndication page would offer our users an option to view how local news is covering the same stories.

Effectively, 麻豆社Ukrainian.com (袦褨泄 小胁褨褌) provides aggregation of useful resources in addition to our original content. In return our content will be syndicated via most popular Ukrainian portals and websites.

Ultimately, we would like to see our new logo 麻豆社 My World on every desktop of open minded, cosmopolitan users hungry to understand the outside world and integrate it into their own.

Olexander Hryb is Multimedia Producer, 麻豆社 Ukrainian.

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