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Bjorn again...

Bryan Burnett | 19:08 UK time, Monday, 23 March 2009

I showed my pants to Fred MacAulay this morning. It's maybe not how he thought his Monday morning would turn out but there was a good reason for it. I was a guest on this morning's show to discuss the fact that Liam Gallagher has set up his own . I was going to argue that celebrity endorsed clothing ranges were a bit naff when I remembered that my favourite item of underwear is from the very successful pants company set up by tennis legend, Bjorn Borg.

pants.jpgI know that both Madonna and Lilly Allen have done well with their designs for high street stores but surely anyone with some shades, an old parka and pair of desert boots can look like Liam?

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