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Audience Information Pack, January - March 2011

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Ian McDonald Ian McDonald | 11:07 UK time, Thursday, 7 July 2011

1960s TV audience laughing

David Jacobs warms up the audience for Juke Box Jury,1964

This morning, the Â鶹Éç published its first Audience Information Pack, and Head of Audiences James HoldenÌýwrote about sharing the Â鶹Éç's audience informationÌýat the About the Â鶹Éç blog:

In December 2010 the Â鶹Éç published its new strategy Putting Quality First and in this new strategy, the Â鶹Éç Trust pledged to set new standards of openness and transparency for the Â鶹Éç ...

The information measures the quality, distinctiveness, and reach of all the Â鶹Éç's services from January to March. It tells us, for example, that Â鶹Éç Online and Â鶹Éç Mobile (scoring Appreciation Indices of 81.4 and 81.0) were as appreciated as Â鶹Éç TV and Radio (AIs of 82 and 80).

You can read James Holden's post, "Measuring quality and reach at the Â鶹Éç", comment, and at the About the Â鶹Éç blog.

Ian McDonald is the Content Producer for the Â鶹Éç Internet Blog

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