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Lapland: The world鈥檚 biggest Christmas economy?

How the home of Father Christmas turned holiday magic into a booming business.

How has Lapland, the northernmost region of Finland, become a global hub for the Christmas economy?

Known as the official home of Father Christmas, Lapland attracts hundreds of thousands of visitors every year - generating significant revenue.

We head to the most popular Christmas spot, Rovaneimi, to hear how a resort there benefits from this tourism. And the head of the tourist board, Sanna K盲rkk盲inen, tells us how records are about to be broken.

Presented and produced by Izzy Greenfield
Reporter: Erika Benke

(Picture: Lapland at night, showing illuminated buildings. Credit: 麻豆社/Erika Benke)

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17 minutes

Broadcast

  • Wednesday 08:32GMT

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