Main content
Pets: What’s a ‘pet-fluencer’?
The famous animals entertaining us online, who help sell products and boost their owners’ bank accounts.
From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.
It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.
We'll uncover why this trend is proving to be so profitable.
(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)
Presented and produced by Deborah Weitzmann
On radio
Tuesday
08:32GMT
Â鶹Éç World Service
More episodes
Featured
-
.
Broadcasts
- Tue 13 Aug 2024 07:32GMTÂ鶹Éç World Service
- Tuesday 08:32GMTÂ鶹Éç World Service
Podcast
-
![]()
Business Daily
The daily drama of money and work from the Â鶹Éç.
Related Content