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Don't call me an influencer!

Secrets of the social media food content creators

Social media is awash with videos of people trying out new recipes at home and exploring the best hidden foodie gems in cities around the world.

The stream of content seems endless 鈥� so how do the people making these videos keep up?

Ruth Alexander speaks to three people in the UK, USA and Vietnam about having six meals before 10am, the relentless pressure to keep up with viral trends, and what they cook for themselves when the camera is off.

Tod Inskip, Lylla Nha Vy and Jackie Gebel share the highs and lows of being a 鈥渃ontent creator鈥� and why they don鈥檛 like the term influencer.

Presenter: Ruth Alexander

Producers: Hannah Bewley and Elisabeth Mahy

If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk

(Image: Lylla Nha Vy, Tod Inskip and Jackie Gebel. Credit: Composite 麻豆社)

Available now

26 minutes

Last on

Sun 8 Sep 2024 08:32GMT
麻豆社 World Service except Europe and the Middle East & West and Central Africa

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Broadcasts

  • Thu 5 Sep 2024 03:32GMT
    麻豆社 World Service
  • Thu 5 Sep 2024 12:32GMT
    麻豆社 World Service except East and Southern Africa, News Internet & West and Central Africa
  • Thu 5 Sep 2024 17:32GMT
    麻豆社 World Service East and Southern Africa & West and Central Africa only
  • Thu 5 Sep 2024 21:32GMT
    麻豆社 World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
  • Thu 5 Sep 2024 22:32GMT
    麻豆社 World Service Europe and the Middle East
  • Sat 7 Sep 2024 10:32GMT
    麻豆社 World Service West and Central Africa
  • Sun 8 Sep 2024 08:32GMT
    麻豆社 World Service except Europe and the Middle East & West and Central Africa

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