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Trust: What is the best way to communicate public health messages?

Science journalist Sue Nelson explores why have so many people given up on science.

Anti-vaxxers, flat Earthers, 5G arsonists and climate change deniers – why have so many people given up on science and where are governments, scientists and the media going wrong?

As Covid-19 continues to affect us all, what is the best way to communicate public health messages, when the bottom line is saving lives? Umaru Fofana reports from Sierra Leone on the Ebola prevention and vaccine campaigns and former Â鶹Éç science correspondent, Sue Nelson, speaks to public health experts and fact checkers about efforts to combat misinformation.

(Photo: Pupils look at an Ebola prevention poster during a sensibilisation campaign provided by United Nations Development Programme (UNDP), in Abidjan. Credit: Sia Kambou/AFP/Getty Images)

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27 minutes

Last on

Sun 17 Oct 2021 10:32GMT

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  • Wed 13 Oct 2021 01:32GMT
  • Wed 13 Oct 2021 08:06GMT
  • Wed 13 Oct 2021 12:32GMT
  • Wed 13 Oct 2021 19:06GMT
  • Sun 17 Oct 2021 10:32GMT

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