麻豆社

It sounds like a dream proposition. A company with a big online following messages you out of the blue, asking you to represent them as a 鈥渂rand ambassador鈥�.

They promise you a boost in Instagram followers, and a discount on their products. And they even promise to donate large sums to charity.

But take away the rosy filter, and the reality does not look quite so good. New followers aren鈥檛 guaranteed. And the products for sale are so vastly overpriced that even with the discount, you鈥檙e losing out.

And perhaps most ethically dubious of all, we鈥檝e found a network of accounts making false or dubious claims about charity contributions.

The accounts pledge large chunks of their profits to environmental projects, racial justice, LGBT rights organisations and other progressive causes that many are passionate about. The word 鈥渨oke鈥� comes to mind.

But we鈥檝e discovered that these accounts often fail when it comes to delivering the profits 鈥� and the goods for sale.

Presenter: Reha Kansara
Reporter: Sean Allsop

Picture: Screenshot of a now-deleted account pledging charitable donations.
Picture credit: Instagram/麻豆社