How can we revive consumer confidence?
As the global economy slows, people's purchasing power is taking a hit. How significant are India's current consumer trends, and what can be done to revive consumer confidence?
As the global economy slows down, people's purchasing power is taking a hit. The International Monetary Fund has forecast that the global economy will grow at just 3% this year - the slowest since the recession of 2008-09. India's central bank too says that consumer confidence has dipped to a six-year low in the country.
According to experts, consumer confidence is like an oil tanker - once moved, it can take a very long time to turn around.
So, how significant are the current consumer trends? And what can be done to revive consumer confidence?
#WorklifeIndia discusses the best ways to create fresh demand and asks what some of the innovative measures are to reform the market and to boost consumer confidence.
Presenter: Devina Gupta
Contributors: Dr Reetika Khera, associate professor of economics, Indian Institute of Management; Hindol Sengupta, author and journalist; Preeti Reddy, CEO, South Asia, Kantar Insights
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- Fri 25 Oct 2019 15:32GMT麻豆社 World Service South Asia & East Asia only
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WorklifeIndia
Live from Delhi, WorklifeIndia reflects on money, work, family, business and finance.
