Fundraising appeal
Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?
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Sources
Fund Raising in the United States: Its Role in America's Philanthropy, 1965, Scott M Cutlip, Transaction Publishers
Fundraising Management: Analysis, Planning and Practice, 2014, Adrian Sargeant and Elaine Jay, Routledge
The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature, 2000, Geoffrey Miller, Vintage
The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment, 2015. Dean Karlan and Daniel Wood, Economic Growth, Center Discussion Paper No. 1038
Broadcasts
- Sat 23 Nov 2019 05:50GMT麻豆社 World Service except East and Southern Africa & South Asia
- Sat 23 Nov 2019 14:50GMT麻豆社 World Service News Internet
- Sun 24 Nov 2019 14:50GMT麻豆社 World Service East and Southern Africa & West and Central Africa only
- Sun 24 Nov 2019 15:50GMT麻豆社 World Service Australasia, UK DAB/Freeview, News Internet, Online & Europe and the Middle East only
- Sun 24 Nov 2019 22:50GMT麻豆社 World Service
- Mon 25 Nov 2019 04:50GMT麻豆社 World Service South Asia
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