麻豆社

Fried chicken is loved the world over - it鈥檚 the most popular dish in global fast food, according to industry analysts, eclipsing even the burger. From Senegal to Singapore many countries have their own native twist on it, whether it鈥檚 covered in sesame seeds, battered in tempura or finished with a dunk in aioli. But what is it that makes fried chicken so appealing to so many different cultures?

Graihagh Jackson speaks to three fried chicken shop owners from South Korea, the UK and South Africa to find out how battered poultry has come to achieve such global dominance. They explain how different cultures like their birds fried, how competitive the industry can be, and go deep into the science behind the perfect bite.

We also learn how hard it can be to convince customers that fried chicken should be viewed as a gourmet meal, and priced accordingly, rather than a cheap, unhealthy snack. And how important is it to source the best possible meat, without going bust?

Plus, is the smell of a deep fat fryer any good for your love life?

(Picture: A hand holding a piece of fried chicken. Credit: Getty Images/麻豆社)