Fast food franchises resist pressure to invest in dine-in facilities
Americans are eating their burgers, fries and nuggets at home, in their cars and at the office - increasingly anywhere but at the fast-food restaurants themselves. McDonald鈥檚, Burger King want big investments in eating areas, prompting pushback from franchisees.
Heather Haddon of the Wall Street Journal spoke to the 麻豆社 and explained: "Increasingly since the pandemic, and even before the pandemic, a lot of fast-food customers just take their food to go."
"There has been a shift in consumer patterns, consumers just take their food to go. They eat in their cars, they eat at home, at work, wherever," says Haddon, adding, "But the restaurants want the actual restaurants themselves to look good... So they do want their franchisees to still invest in these restaurants to make them look nice."
However not all franchisees are happy with parent companies' decisions and are pushing back.
(Photo: Delivery pick-up at a McDonalds franchise in New York. Credit: Lindsey Nicholson/Getty Images)
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