How our Weather Wise project is helping broadcasters and the Met Office work together in East Africa
Climate scientists tend to produce research findings and projections aimed at a technical community, whereas farmers and agriculturalists need information in simple, accessible language that they can apply to everyday challenges. 麻豆社 Media Action is connecting scientists and journalists to ensure that people get the information that they need to make decisions to improve their lives.
Our Weather Wise project aims to improve access to, and knowledge of, climate and weather information among farmers, fishermen and pastoralists in Kenya, Uganda and Tanzania.
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