麻豆社

One of the most talked about music styles of 2018, rappers and producers who first gave away their music for free are now crossing over into the mainstream and signing multi-million dollar record deals.

But what actually is Soundcloud rap? And who are the artists at the forefront of it? 麻豆社 Minute has been finding out with help from the New York based journalist Lauren Levy.

(Photo: Lil Pump onstage in Birmingham, England. Credit: Katya Ogrin/Getty Images)