Main content

Sports is big business globally but does Africa benefit equally?

The Washington times reported that South Africa experienced a 6 billion dollar economic boost from just hosting the World Cup.

So, there is money in sports, but where is the talent, what is it doing, and where is it headed? In football alone, close to 400 professional sportsmen have relocate to Europe.

Why? Mostly for opportunities for exposure and the money. In fact the French world cup team of 2018 had 14 players of African origin.

We also spoke to two former star swimmers on their experience on transiting from active sports into business and investment.

麻豆社鈥檚 Maggie Mutesi presents our daily show.

Release date:

Duration:

15 minutes