Podcastology episode four: Finding an audience for your podcast
Rhian Roberts, head of content commissioning, and Steve Lanham, trails and promotions producer, both from 麻豆社 Speech and Classical Music Digital discuss finding an audience.
Promoting a podcast can mean anything from creating an audiogram 鈥� a clip from the podcast to promote on social media - to making other digital assets such as quizzes or articles to place online and draw attention to the podcast.
According to Rhian, promotion at the start of other podcasts 鈥渞eally delivers figures鈥�. But it depends on 鈥済enerosity鈥� between podcast producers who are willing to help each other with cross-promotions.
There鈥檚 also the possibility of a podcast takeover 鈥� which is when a podcast feed directs listeners to a different podcast for a short time.
The presenters of a podcast are also an asset when it comes to promotion. Their social media presence and appearance on other media can raise awareness and drive audiences.
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The 麻豆社 Academy Podcast
Essential listening for anyone working in or wanting to get into broadcast media
