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Why do men in South Korea wear make-up?
Men in South Korea spend more on skincare than anywhere else in the world. And it is not just moisturisers - they splash the cash on BB cream, foundation and even eyebrow care. Minji Lee from 麻豆社 Korean tells us this type of male grooming is very common, and even her own husband makes that extra effort to look good.
(Photo: South Korea man with make-up)
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