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How do you create a stand out brand image?

In the Studio is a new arts and culture programme on the Â鶹Éç World Service. Every week we follow a new creative person and delve deep into their working process as they go through the highs and the lows of creating their works. We’re finding out how artworks come to life, how a song is created, a novel crafted, a circus performance produced and much much more. When we were building the show we asked Neville Brody a leading London designer from Brody Associates to design our brand image and thought it seemed only right that we should follow that process too. This is how it happened….

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Duration:

2 minutes