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Why the UK is falling out of love with biscuits

Biscuit sales in the UK have dropped by nearly one million packets a week.

New figures show that sales have plummeted for favourites such as digestives; custard creams and rich tea.

These crumbling figures show that sales have dropped by nearly 拢26 million in the past year.

Fraser McKevitt from Kantar Worldpanel which did the research, told 麻豆社 5 live鈥檚 Adrian Chiles that consumers now want to reduce their sugar consumption.

鈥淭he government and consumers are concerned about the amount of sugar we鈥檙e eating. Biscuits are a sugary part of our diet.鈥

This clip is originally from 5 live Daily on Tuesday 6 December 2016.

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2 minutes

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