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The Ad Man Who Doesn't Believe In Advertising - Part 2
Second part of an interview with Kevin Roberts of Saatchi & Saatchi . A look at marketing and advertising in the twenty-first century. Kevin Roberts talks about how an emotional connection with brands, goods and services, will replace advertising.
麻豆社 World Service Archive
This programme was restored as part of the World Service archive project
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
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