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Smelling New Business
Can smell be used as a branding signal, and how would this work?
Can smell be used as a branding signal, and how would this work? This report asks whether the sense of smell is an underused marketing tool. The use of smell as a branding signal like a designer's logo, is just one potential use of olfaction. The electronic nose and the strange potential of putting smell onto the internet is also explored in the programme, which visits a fragrance house.
麻豆社 World Service Archive
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