Young Audiences: What they Want
Is the 麻豆社 World Service meeting the demands and expectations that younger audiences? Controller Mary Hockaday and Marketing director Catherine Blizzard respond.
The 麻豆社 Audience insight team recently conducted a survey of around 13, 000 young listeners from around the world to hear what they value most from a news broadcaster. Now, it is the turn of Over To You鈥檚 younger listener panel to reveal what they expect the 麻豆社 World Service to offer them when they switch on the radio 鈥� and what content keeps them listening. Controller Mary Hockaday and Catherine Blizzard, the director of Marketing and Audiences respond to comments on both the 麻豆社鈥檚 inclusion of positive stories and its tone of reporting.
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- Sat 3 Oct 2015 17:50GMT麻豆社 World Service
- Sun 4 Oct 2015 09:50GMT麻豆社 World Service
- Mon 5 Oct 2015 01:50GMT麻豆社 World Service except Australasia
- Mon 5 Oct 2015 05:50GMT麻豆社 World Service East Asia
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Over to You
Talk back to the 麻豆社 and challenge the programme makers.
