麻豆社

Russia's first radio DJ, Seva Novgorodsev, went on air on the 麻豆社 Russian Service in 1977, at the height of the Cold War. Over the years, his pop music shows gained millions of fans throughout the Soviet Union. As Dina Newman reports, for many Russians, his name became synonymous with the 麻豆社.

(Photo: Seva in 1990, courtesy of Seva Novgorodsev)