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Measuring audiences

Simon Smith and guests discuss audience measurements for TV, radio and online content.

Simon Smith and guests discuss audience measurements for TV, radio and online content.
Joining Simon are Jo Hamilton, head of Audience Measurement at the 麻豆社, her colleague and senior planner Michaeljon Alexander-Scott, Matthew Clark, who looks after the online systems that measure the performance of the 麻豆社 website and iPlayer, and Paul Kennedy, research director at RAJAR.

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18 minutes

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