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It is the Little Things

Peter Day talks to the Professor Robert Cialdini, an expert in the scientific study of persuasion, about how little actions can make big differences in the way we live, work and shop.

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25 minutes

Last on

Thu 13 Nov 2014 20:05GMT

Broadcasts

  • Thu 13 Nov 2014 13:05GMT
  • Thu 13 Nov 2014 20:05GMT

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