The smart bracelet that can read your emotions
Immersive technology is blurring the lines between the physical and digital worlds allowing us to become more involved in simulated experiences such as computer games and movies.
麻豆社 Click's David Reid went to the Cannes Lions Advertising Festival where an audience of industry professionals watched images while wearing smart bracelets that were able to monitor their reactions and feelings about what they were seeing on screen.
This new technology could make big live events more immersive but could it also help advertisers understand our hearts and make us helpless to resist the products they are pitching?
Duration:
This clip is from
Featured in...
Gadgets—Click
The Click team get hands on with the latest tech
More clips from 05/07/2014 GMT
-
The evolution of Bjork's instruments
Duration: 02:24
-
How to become a virtual bird
Duration: 00:52
-
Turning a wish into a virtual butterfly
Duration: 00:56
-
Bidding for art with emotions
Duration: 02:41