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Are the International Media Getting Africa Right?

What do African audiences want from the Â鶹Éç, and is the Â鶹Éç delivering? Listeners question the director of Â鶹Éç World Service.

For decades, the Â鶹Éç has dominated the media landscape in many countries in Africa. How much do you trust your national broadcaster and other international media - enough to switch off the Â鶹Éç? Over the years, Â鶹Éç output has evolved as audience demands have changed and competition has increased – from radio, TV and digital media. What is the place of the Â鶹Éç in Africa today? What do audiences want from the broadcaster – and is the Â鶹Éç delivering? How should the Â鶹Éç change or adapt in order to retain or increase its influence? This programme is a rare opportunity for listeners in Africa to put their questions to the director of the Â鶹Éç World Service, Peter Horrocks. It is one of three debates and discussions ahead of the transition of the Â鶹Éç World Service to funding by UK audiences in April 2014.

Picture: A young boy with broadcasting equipment, Credit: Dan Kitwood/Getty Images

Available now

55 minutes

Last on

Sun 1 Sep 2013 12:06GMT

Tell us what you want from the Â鶹Éç

If you would like to take part in the public consultation on the way the Â鶹Éç World Service is governed, .

Broadcasts

  • Fri 30 Aug 2013 19:06GMT
  • Sun 1 Sep 2013 12:06GMT

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