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Rebranding Africa

How to attract business when your country's a by-word for repression or Genocide. It's a quandary afflicting even successful countries in Africa, and it's tougher still when the world's in recession.

How do you attract business when your country's a by-word for repression or Genocide? In Business Weekly, Steve Evans hears perspectives from Zimbabwe and Rwanda, who are struggling to rebrand themselves just as the rest of the world is most focussed on its own economic woes. He also queries the green agenda with the OECD chief who thinks we can solve climate change and make a profit. And how do you get junior to eat her peas? An Australian academic applies macro-economic theory to the diet of his two-year-old.

28 minutes

Last on

Sun 12 Jul 2009 17:32GMT

Broadcasts

  • Fri 10 Jul 2009 22:32GMT
  • Sat 11 Jul 2009 09:32GMT
  • Sun 12 Jul 2009 04:32GMT
  • Sun 12 Jul 2009 17:32GMT