麻豆社

In 2003 the clothing brand Superdry came to market and not only caught the eye of a young generation with its bright colours and Japanese lettering, but also the biggest celebrities at the time of the launch - with the likes of David Beckham, Leonardo DiCaprio, Pixie Lott and Kate Winslet often pictured wearing their distinctive clothing.
Julian Dunkerton co-founded the brand, that was born out of his first fashion business Cult Clothing, which started in 1986 as a market stall in Cheltenham. Superdry鈥檚 Rapid growth saw them generating over 5000 designs a year, and floating on the London Stock Exchange by 2010.
However, in recent years things haven鈥檛 been so good. Julian left the company in 2018, only to return the following year, after a downturn in turnover. Since then it鈥檚 not been plain sailing for Superdry, and in 2024 the company pulled out of the London Stock Exchange in a bid to keep the company solvent.

Presenter: Winifred Robinson
Producer: Dave James