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Rishi Sunak’s fireside chat with Elon Musk following the UK’s AI Safety Summit has been criticised as a PR disaster for the Prime Minister. But was it really a fan-hitting moment for him? Or just a vision of the future new world order?

Also, as Robert de Niro is in court in the US battling out a very public spat with his former assistant, David Yelland and Simon Lewis discuss the often hidden role of litigation PR.

And the controversy surrounding the Marks and Spencer Christmas ad – is sorry always the best way to avoid a fan-hitting moment? Plus reverse ferrets, bear traps and lonely sheep…

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Researcher: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for Â鶹Éç Radio 4