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Britney鈥檚 memoir, BT's rebrand and Meryl Streep

David and Simon discuss the wisdom of the tell-all memoir as Britney's autobiography is released, rebranding BT to EE, and the timing of Meryl Streep鈥檚 separation from her husband.

Following the release of Britney Spears鈥 autobiography David Yelland and Simon Lewis discuss the wisdom of the tell-all memoir. How does it measure up as a PR strategy?

Also, BT鈥檚 鈥渂link and you may have missed it鈥 rebranding to EE 鈥 will a customer backlash make the company regret downgrading this great British brand?

And finally, as Meryl Streep announces the end of her marriage鈥 six years ago, they look at how timing is everything when it comes to making big announcements and how to make hot news not news at all.

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Researcher: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for 麻豆社 Radio 4

Available now

28 minutes

Broadcast

  • Wed 25 Oct 2023 21:00

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