Who's Been Listening?
Radio audiences have changed during the pandemic. Who are the winners and losers? And can broadcast radio stand up against the giants of Silicon Valley with their podcast plans?
This has been a nervy week in the media world, as radio stations finally found out what happened to listening habits. Audience data was suspended during the pandemic and has only just returned. So what did the RAJARS (Radio Joint Audience Research) reveal about audiences? Who were the big winners and losers? And can broadcast radio stand up against the giants of Silicon Valley with their well funded podcast plans?
Datshiane Navanayagam's guests are Dick Stone, chief content officer at Jack Media; Miranda Sawyer, radio critic at The Observer; Ashley Carman, senior reporter at The Verge and lead writer at Hot Pod; and Matt Deegan, creative director at Folder Media.
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