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Three entrepreneurs come together to discover what customers think of their precious products. They watch the customers unboxing, testing and giving their feedback on what they like and dislike, and what they think could be improved in each invention.

In this episode, we meet Jeremy, Laura and Pawan, all hoping to get a high score from our customers and become the winner. Jeremy developed and invented his product after his precious cat Monty went missing for ten days. Luckily, Monty came home, and Jeremy was inspired to create a GPS cat-tracking device, which is placed round the cat’s collar to allow owners to see where their cats go day and night.

Laura is a shoe lover and invented her product out of frustration: her shoes were constantly slipping off her feet. She has created sticky shoe pads – one which attaches to the foot, one to the shoe, connecting together to secure the foot inside the shoe to stop slipping.

Pawan is passionate about the environment and wants to stop single use plastics. He’s put all his time and effort into his bamboo spork, a reusable fork, spoon and knife.

At the end of the episode, after viewing the reviews, presenter Lucy Alexander reveals who has come third, second and first, and presents the winner with the Customer Is Always Right winner’s trophy.