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The Virtue of Commitment
Why are we so susceptible to signs of commitment? Rory Sutherland looks at how so-called 鈥榙iscretionary behaviours鈥� are a weapon of choice for businessses
Why do humans go to such lengths to show their commitment to others? Rory Sutherland continues his exploration of behavioural quirks and mind hacks with a look at how businesses thrive on our susceptibility to be swayed by commitment, from the 鈥楰nowledge鈥� exams of a London cabbie to the strange rituals of upper-class British etiquette.
Produced by Michael Surcombe for 麻豆社 Wales
Last on
Sun 27 Jun 2021
14:45
麻豆社 Radio 4
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Broadcasts
- Wed 28 Nov 2018 13:45麻豆社 Radio 4
- Sun 27 Jun 2021 14:45麻豆社 Radio 4