The Launch of 麻豆社 Sounds
Roger Bolton takes up concerns over presenter changes at Radio 2 and he investigates the 麻豆社鈥檚 new push for the headphone generation. How will it affect loyal live radio listeners?
Roger Bolton takes up concerns over presenter changes at Radio 2 and he investigates the 麻豆社鈥檚 new push for younger listeners with the launch of the 麻豆社 Sounds app aimed at the "headphone generation". How will it affect loyal live radio listeners?
The 麻豆社's Director of Radio and Music, Bob Shennan, answers the questions. He shares his regrets about Simon Mayo leaving Radio 2 and is frank about the effect of listener reaction to the stations new drivetime programme on co-presenter Jo Whiley.
This week, the 麻豆社 launched its new listening app, 麻豆社 Sounds. It is directly targeting younger listeners, many of whom enjoy listening to audio on their phones but do not listen to the radio. Jason Phipps, the 麻豆社鈥檚 first dedicated commissioning editor for podcasts, tells Roger about the 麻豆社's planned new podcasts, and listeners share their favourite podcast picks.
Producer: Karen Pirie
A Whistledown production for 麻豆社 Radio 4
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- Fri 2 Nov 2018 16:30麻豆社 Radio 4
- Sun 4 Nov 2018 20:00麻豆社 Radio 4
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