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The Experience Economy
Would we rather now splash out on creating memories than buy material stuff? What does the growth of the experience economy mean for business?
There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss.
Guests
Tristram Mayhew, Group Chairman, Go Ape!
Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield
Nick Johnson, Founder and co-Director, Market Operations
Last on
Sat 3 Nov 2018
17:30
麻豆社 Radio 4
Broadcasts
- Thu 1 Nov 2018 20:30麻豆社 Radio 4
- Sat 3 Nov 2018 17:30麻豆社 Radio 4
Podcast
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The Bottom Line
The definitive business podcast from the 麻豆社. Hosted by Evan Davis.
