麻豆社

The search for Lord Sugar's next business partner begins, and this year the challenges are bigger than ever. Lord Sugar has already invested his money in six businesses, and he is ready to gamble once more on a new venture. The hopeful candidates will be whittled down over the next 12 weeks until only one remains. To demonstrate just how much is at stake, Lord Sugar summons the aspiring entrepreneurs to his boardroom, where he has a big surprise for them.

Under the scrutiny of Karren Brady and Claude Littner, the candidates are put to the test with their first task, rising before dawn to manufacture burgers. The teams have just one day to turn their meaty burgers into a healthy profit by selling them to hungry Londoners. Chaos in the kitchen throws one team into disarray as they struggle to make the burger mix, while the other team waste precious time overanalysing the labelling.

Trying to maximise sales, each team set up stalls to sell cooked burgers, but personality clashes and a poor choice of selling location threaten to derail the sales. With time running out, both teams push packaged burgers to the public and trade, but while one team keeps prices high, for the other team it is a fire sale.

In the boardroom, temperatures rise as the candidates face Lord Sugar for the first time and someone becomes the first to be fired.