Consumer Research
Evan Davis and guests swap thoughts on consumer research and what it tells them about consumers. They also discuss whether business awards serve any purpose.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
This week, Evan's top business guests hail from retail and advertising. They swap thoughts on consumer research. Companies spend lots of money to find out how their customers spend theirs, but do they learn anything useful?
They also debate what purpose business awards serve. Can they actually help a company be more successful?
Evan is joined in the studio by Ian Cheshire, chief executive of home improvement retail company Kingfisher. And from the world of advertising, Cilla Snowball, group chief executive and chairman of Abbott Mead Vickers BBDO, and David Jones, global chief executive of Havas Worldwide.
Producer: Ben Crighton.
Last on
Clips
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My Bottom Line: Ian Cheshire
Duration: 00:29
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My Bottom Line: Cilla Snowball
Duration: 00:55
Broadcasts
Thu 24 Feb 2011 20:30麻豆社 Radio 4- Sat 26 Feb 2011 17:30麻豆社 Radio 4
- Tue 1 Mar 2011 12:32麻豆社 World Service Online
- Tue 1 Mar 2011 16:32麻豆社 World Service Online
- Wed 2 Mar 2011 00:32麻豆社 World Service Online
- Wed 2 Mar 2011 04:32麻豆社 World Service Online
Podcast
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The Bottom Line
The definitive business podcast from the 麻豆社. Hosted by Evan Davis.
